Smash is a unique entertainment venue which brings ping-pong into focus as the sport, with Olympic grade ping-pong tables to play on, whilst enjoying a beer. Smash offers a range of over 40 bottled craft beers and ciders, plus an own label ‘Smash’ lager. Smash offers a contemporary, relaxed and fun atmosphere playing an eclectic mix of retro indie music and disco classics. Not only does Smash specialise in ping-pong shenanigans, but it will also host regular DJs and live music acts. Smash also shows live sports events, such as the Superbowl and other games for the crowds to enjoy in an individual, urban environment. Smash’s laid back, contemporary vibe with exposed brickwork and industrial style light fittings, is perfect for watching a game or playing one and grabbing some food. Boasting a menu of artisan pizzas, hand-made and cooked in an authentic Italian style, with fresh dough bases and high quality ingredients, such as the Tuscan Style – a fusion of basil pesto sauce, mozzarella, Tuscan spicy sausage, Portobello mushrooms and sun-dried tomatoes.. Along with artisan home-made pizza, Smash has an impressive offering of unique and fun ping-pong themed cocktails includes the Pingstar Martini and a Mojito in a Spin.

Location:Reading, Wimbledon Brand Identity: Alternative, Edgy, Music Driven Audience: Experiential, Adventurous, Unconventional