Eclectic Bar Group are thrilled with our continued performance as this allows us to extend our central Marketing Function.
With this in mind our expansion plan is full steam ahead and we have a great opportunity in our Central Marketing Function for an On-line and Social Media Executive.
As with all successful growth, we need the right people to develop and optimise both the new and existing business’s through versatile but relevant managerial skills.
- Day to day optimisation of existing activity, and setup of new campaigns and platforms, assisting the Head of Marketing to deliver a strategy that will result in hitting or exceeding revenue and gross profit targets.
- Participating in and contributing to creative brainstorming sessions, to ensure ongoing optimisation of the click through and conversion rates across all paid channels.
- Conducting split testing of ad copy, creative and landing pages
- Keyword research and mining; using Google and Bing platforms, ongoing optimisation of keywords to ensure leads are generated within the required gross profit margin, and revenue targets
- Setting up and maintaining tracking solutions, including Google Analytics and Google Tag Manager to ensure consistent and accurate tracking for all channels
- Creating seasonal and national branded campaigns
- Managing all Social media channels, presenting on new ways to improve acquisition and engagement.
If you would like to enquire please send your CV and covering letter to [email protected]